Campaign creators are always looking for new and different ways to improve their reach, and to get their message to greater numbers of potential backers. Leveraging off contacts and off the size and strength of the crowd is the key, so any new ways to do so are welcomed by those trying to raise funds through crowd funding. But now there is a mechanism that is bringing large numbers of backers to campaigns, and these supporters are coming with trust and familiarity already established before they visit the campaign. This is the mechanism of “Ad Sharing”
Ad Sharing is an incredibly simple concept, to the point when I first heard about it I thought I was missing something. Basically, it involves the campaign owner (in this case, let’s say it is me) getting a friend to send something about my campaign to his database. Afterall, his database knows and trusts him, right? So it gives me their attention and comes with the power of his (inferred) validation.
Then, I return the favour by doing the same for him, whether it be his business, an event he is running, or any other benefit he might seek by having my database or followers brought to him because of me. It doesn’t have to be at the same time as the one he sends out for me – sometimes it may be better for him to have one “in the bank”, for me to send out later on when the time better suits.
For those of you with a database or even a social media following, you know how hard they can be to grow. Regardless of how many contacts you have, you can considerably increase your reach through Ad-Sharing. And you will have the benefit of a third party endorsement from a person who is known and trusted by the email recipient.
And it only gets better….
If you can get a few like-minded friends together to play this Ad Sharing game, your reach grows exponentially. Grab three friends (forming a group of four including yourself) and try this…
Each of you has a database or group of followers or fans. If each of your group schedules an email to their database on behalf of each member of the group, your message goes out to not just your database, but to the database and contacts of all 4 people in your group (because they each send one about you to their respective databases). If you have 1,000 fans, followers, connections, and members of your database, you could previously only reach 1,000 people on your own. But if you Ad-Share in a group of 4 people, you can now reach 4,000 if their contact list is the same size as yours. It’s as simple as sending just 4 emails.
The cost? Nothing!
The time taken to do so? All up, about 20 minutes (each person in your group of four writes their own email for the group members to send)
And the fun, as well as the return? Bucket loads!!
So you now have another, very powerful tool in your kit bag to help you engage with a broader audience. Give Ad-Sharing a go, and see the increased traffic and success for your crowd funding campaign.