Santa needs a new sled. And with less sleeps to Christmas than you have fingers or toes, he needs the help of the crowd to get into the Christmas spirit and support him in his initiatives. This year, Santa is turning to crowd funding to help deliver Christmas cheer around the world, and he has put considerable thought into his campaign (in fact, he made a list and he checked it twice!). And now Santa is embarking on this year’s most ambitious campaign of all.
Santa has spent much time researching his target audience. He sees when you are sleeping, he knows when you’re awake. He even knows if you’ve been bad or good (so be good, for goodness sake!). As with all good crowd funding campaigns, Santa doesn’t just know his target market, but he has them well organised on social media. If you look him up, you will see he has 122,000 friends on Facebook (but actually!!), and whilst there are many impersonators, the “Official Santa” twitter profile has over 387,000 followers. Indeed, the big fella has organised his crowd really well.
Santa has built a team to help him get the word out. His elves work his campaign from sun up to sun down. He has his helpers in most shopping centres in the western world, making sure his campaign is top-of-mind. He even has a band of hooven helpers – Rudolph, Dancer, Prancer, and all to help him after his campaign ends so that he can deliver his rewards around the world.
In fact, Santa has been creative in his campaign. He has changed up the rewards, renaming them “presents” for anyone who supports his campaign. Santa has managed to put together a wide range of rewards (ooooopppss………”Presents”) and typically, the more you “pledge”, the bigger and more wonderful the present will be. And in typical magical style, Santa has made it that you need not only pledge online, you can pledge in stores, and even in the workplace. Unlike any other, Santa’s campaign has yet another twist – the delivery of rewards is also dependent on whether you’ve been naughty or nice!
This campaign is a short one – it ends on Christmas morning. However, you can be assured of a quick delivery of the rewards. Despite there being 2 billion children (under 18) in the world, Santa only appears to 15% or 378 million. At an average of 3.5 children per household, that’s 91.8 million homes. Santa has 31 hours of Christmas to work with, thanks to the different time zones and the rotation of the earth. This works out to 822.6 visits per second. Santa has 1/1000th of a second to park, hop out of the sleigh, jump down the chimney, fill the stockings, distribute the remaining presents under the tree, eat whatever snacks have been left, get back up the chimney, get back into the sleigh and move on to the next house. This means that Santa’s sleigh is moving at 650 miles per second, 3,000 times the speed of sound. The big guy really does work hard for his campaign supporters!
So jump on board Santa’s campaign. Become a supporter of “Christmas” and spread your Christmas cheer. Remember to be good, pledge whatever you can to supporting Christmas, and wait for your rewards with joyful anticipation.
Merry Christmas and a wonderful new year from all the team at iPledg