Each day, we are confronted by the media telling us of those who have been dealt a rough hand. Those who have had their lives devastated by Mother Nature, or those who are oppressed. Some suffer from medical conditions that effect their lives, with carers unable to afford or initiate the care required. There are people who have been mistreated or simply not given what they deserve. We often greet such articles with a shake of the head, and an internal dialogue that says “somebody should do something”. But that’s when you should stop – You need to realise that you are “somebody” too.
With the advent of social media, everyone now has the power to tinker away on their laptop or device and be in contact with literally the whole world. Everyone is a publisher, and everyone now has a voice. We all have the ability to build a following, engage a crowd, and motivate a group of people to act on a common cause.
Once the crowd is engaged, discussion begins. “Think tanks” can be coordinated and the pooling of ideas can easily be facilitated. Priorities and projects can be discussed and easily identified, and the planning for implementation can begin.
Workload can be delegated to the crowd, so time is no longer an issue. Collectively, crowds can find the time to get the job done.
Then we come to the issue of funding, and this is where crowd funding plays a vital role. The whole concept is based on engaged communities, each pitching in a small amount to reach a big total. It starts with a single, lone drummer, starting the beat to which everyone will march. Then others join in to “beat the drum” and to spread the word. The collective “beating of drums” can make a noise that is heard far and wide, attracting more interest, more involvement, and more action. This is the essence of crowd funding – the lone “somebody” starting a movement that is followed by those who are close by and equally as passionate, showing others how to follow and get involved, and then we have momentum.
You too can make a difference. You are the “somebody” to start a movement. Like the project, “Healing Rahena’s Heart” which was started by an individual thousands of miles away from the issue, or like project “Choice For Maia” which was initiated by a single mum who had a daughter with cancer, it takes just one person, one spark to light a raging fire. You too can be the catalyst of change, you can make a difference. There is always somebody required to make a change – You are “somebody”.