The recent spate of cooking shows on TV has us all gastronomically aware with our senses heightened to all things culinary. Everyone now strives to be a master chef, with even the time-poor among us seeking to eat better and more nutritiously. Overlay this with the amount of chefs, both proven and aspiring, that are out there seeking to make their stand in the world of food, and the environment is set for them to really utilise crowd funding to get a strong foothold on the funding they require, as well as to supply them with their first customers.
Aspiring chefs usually have a number of projects on the chalk board for which they require funding. Whether it be to build their dream website, or to promote their services or event hold their breakout event, crowd funding offers chefs the funding mechanism they require to help them get underway. Most other traditional forms of funding would not support such endeavours without secure collateral, so crow funding remains the best, fastest, and most flexible option, not only providing the required capital, but helping to build the loyal and supportive customer base who will be advocates for the chef, as well as providing repeat business to sustain the venture’s sustained health and growth.
The project description allows the chef to detail their experience and let their audience know the styles of cooking in which they excel, or the qualifications they have attained in this field. It also allows them to promote their point of difference – whether it be their service or the style of cooking they provide. Finally, it allows the chef to explain their aspirations and outline exactly what they are raising their funding for.
And the rewards remain the best part. Those who are familiar with crowd funding know that rewards are often the inducements to get the crowd on board and to pledge their support. The old adage “the way to a man’s (or woman’s) heart is through their stomach” plays perfectly into the premise of crowd funding a chef’s aspirations. They can offer packaged meals (whether they be one off or an entire eating plan), or perhaps to cater for a dinner party for a nominated number of people. Pledges for lesser amounts or entry level pledges may include a small box of baked treats or sweet goods which may be sent through the post.
One of the common problems with speaking with chefs about such a campaign is that their rewards are often originally geographically bound, meaning that they offer rewards that can only be delivered to their local market. The key to increasing the potential market for the chef’s crowd funding campaign is to offer rewards that can be sent further afield. Perhaps the chef could offer writing a custom menu for those who pledge support, or they may have other more famous chef friends that might sign cook books for them – such rewards in limited supply can fetch a handsome amount from potential project supporters. Campaigns can also be thrown open to a global market, by offering personal cooking classes on Skype, especially when offered with some form of unique twist based on cuisine or cooking style.
So chefs – get cooking. The time has never been more perfect for you to start playing with the ingredients of a perfect campaign that will rise like a soufflé and provide you with the funding you need to achieve your projects and dreams.