OK – so you have planned well, and uploaded a superbly presented funding campaign. Now it’s a matter of “working it”. A good idea, well articulated, and put “out there” with enthusiasm and impetus will spread.

Your funding campaign is a project and needs the same amount of enthusiasm and drive as your  project. iPledg is purely a platform to facilitate pledges, we are not responsible for marketing your project.

Success now comes from within your networks and the networks beyond that, not from all corners of the internet, so here are a few tips to help you on how to ignite those in your network to spread the word and to support your funding campaign:

  • Build your database early – right from the planning stages. Your audience should include your family, friends, neighbours, workmates, and broader social networks (at the pub or your sporting club) – even the hairdresser or guy at the fruit shop;
  • Start to tell people about your funding campaign, even before you post your campaign on iPledg. This way you can speak with them again and hopefully hit the ground running. Apple always creates excitement and desire for their products, even before the product is launched. Do the same with your funding campaign, and have people “sleeping outside your door” wanting to support from day 1;
  • Engage with your community – and do so personally. The local Chamber of Commerce, Rotary, industry groups, meet ups, – they all welcome new members and are keen to hear your story;
  • Your funding campaign and project are good excuses to drop a line to those whom you have not made contact with for a while;
  • Get in touch with Groups you used to belong to – schools, universities, alumni, social clubs, sporting clubs, etc all have newsletters and love articles about what previous members are up to now;
  • Engage your closest network quickly, even before your go live, as people are reluctant to be the first follower – get support from those closest to you so people feel more comfortable about joining the crowd. Have a look at this link and you’ll see what we mean
  • Identify key targets and influencers in your friends and connections lists on social media and send them targeted messages directly;
  • For the entire funding campaign, continue to engage and to tell them about what you’re doing and where you’re up to;
  • A personal approach is best, so speak to as many people as you can, preferably face to face;
  • Email will help you get to people that you can’t get to face to face. Email them weekly, almost like a newsletter;
  • Remember the blog you set up in the Planning Your Project stage? Continue to blog daily about what you are doing. Direct people to your project on iPledg as a central platform for your fund raising;
  • Tweet daily about your project, what it will do for people, and about your funding efforts. Do much the same with Facebook, LinkedIn, and any other social networks in which you are involved. Send private messages to those in your networks;
  • Tell everyone you work with, socialise with, play sport with, undertake your hobby with; everyone you possibly come into contact with (our research reveals someone  was pulled over and told the policeman about their project!).
  • Don’t ever feel awkward or shy – you are inviting them to be part of something you really believe in;
  • Get people to mention your project to others. There’s nothing like third party referrals…”can you please tell Bob about what I/we are doing?”;
  • Be enthusiastic at all times;
  • Don’t wait for your ship to come in – swim out to greet it!! Go out each day and engage with people face to face and tell them of your funding campaign;
  • Like at an auction, let people know when your funding deadline is getting close, just like when an auction is going “under the hammer”;
  • Feel free to promote your funding efforts in creative ways: posters, flyers, etc;
  • Use the media… journalists love receiving ideas for a good story, especially a local one (and especially about success). Try the local papers, radio stations, etc;
  • Make sure you don’t spam or beg, but tell of your success and invite people to have a look;
  • Ask for referrals to people who your network might think would be interested and might support. If you speak to 50 people, and they each refer you to 50 more, the awareness of what you are doing just went from 50 to 2,500!!
  • Continually update people about the content for the messages you send out – how much you’ve raised, how long to go, share your excitement;
  • Share the fun (with photos related to the project) and share the excitement;
  • Embed the iPledg widget into your website;
  • The iPledg platform gets you over the hurdle of asking for money directly (which can be embarrassing) – just ask people to visit your project here on iPledg and pledge some money if they like it (or ask them to “get involved”);
  • Use the Updates tab on your project to continually update your supporters and potential supporters of how your funding campaign and your project are going;
  • When questions and responses come your way, respond to questions quickly and openly, and  don’t be defensive to constructive criticism;
  • Continue driving and striving. Our research reveals Projects that hit 30% of their target go on to be fully funded 90% of the time, so push hard to get to the first hurdle of 30% of your target;
  • Never ever give up. It is not about 1 shot and then hope for the best. You have to keep working it for the duration of the funding timeframe;
  • Remember to thank people along the way. Thank people for supporting, mentioning, re-tweeting, etc, and thank them publicly;
  • As you get closer to your funding target, strive for the finish line;
  • Keep going right to the funding deadline, even if fully funded, our research reveals some projects are funded many times over;
  • Once you hit your target, sing it from the roof tops and keep going. Share your excitement and joy, but keep going. You could end up with way more funds in your account by the time you hit your funding deadline.

After the final whistle…..

  • You can download a report of all project supporters and their details;If your funding campaign is successful, you will ordinarily have the payment in your account within 7 days, less PayPal, credit card and iPledg fees;
  • Be sure to send each of the project funders an email of thanks, and remember that personalised is better;
  • Get the rewards to them quickly, and keep them updated as to how you are progressing with the delivery of the rewards;
  • Do an email blast one month after your funding campaign is finished, letting each supporter know how your Project is progressing. Then repeat this after 3 months, 6 months, and a year;
  • Use the “Update” tab to update your supporters about the project and about the delivery of the rewards;

If you have any further questions, try our FAQs page, or Contact us. If you need help, let us know.

Posted on March 4, 2015 By admin

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