If you’ve followed the outline in the Planning Your Project stage, then you will have created most of the content for “Posting a Project”. Remember to always be realistic, transparent, enthusiastic and open. The more information you share, the more you will engage with your potential Supporters. The entire process of posting a project should take you no longer than approximately 10 minutes once you have your video, pictures, rewards and text prepared.
You should always prepare your campaign in a word document (off the iPledg site) and only start to create your campaign when you are ready to submit
Step 1 – Campaign Information
At the top of the iPledg home page (at www.ipledg.com) you will see the prompt to Create a Campaign. Click it to start the process
The rest of the process is as simple as following the prompts we have created for you
- Campaign Title – This is the name you wish to give your campaign e.g. Bring Down the Wall
- Goal– is your funding target, or how many dollars you wish to raise. Keep in mind, with iPledg being and “all or nothing” platform, you need to reach this target within the funding timeframe for you to receive your funding. Fall short of this target, and you get nothing
- Length of Campaign – How many days do you want your project to run. It can be anywhere from a minimum of 14 days to a maximum of 120 days (the optimum in most cases is 60 days)
- Category – tick the boxes that best reflect the nature of the campaign you are conducting. This will help index and categorise your campaign, and make it easy for potential backers to find you by category
- Tags – again, this is an indexing tool that will make it easier for your project to be found. Click and check as many of the tags that best describe your campaign
- Campaign Description – This is where you can make or break your project. We have included a few key considerations below, just to get you thinking, and have included a template in the Campaign Description which you can follow to build your campaign description
- Tell us about you, the project, and let the supporters see your project and whom you are;
- Sell the sizzle (the benefits) and be enthusiastic.
- Tell it like it is – honesty is the only policy, and don’t exaggerate the expectations. Be able to back up any claims about the potential of your project;
- Some project questions to consider:
- What is the product?
- What does it do?
- What value does it add?
- How does it help the market?
- Who is the intended customer?
- How will it help them?
- Does it make their lives safer, more comfortable, or easier in any way?
- Does it add performance to something they have or do?
- Does it make their world rosier, or make them seem more attractive in the eyes of their peers?
- Does it give their lives some economic benefit?
- Does it make what they already have somewhat more durable?
- Remember to include logical and emotional reasons;
- What development has been done so far? Elaborate on the evolution of your project to date;
- Explain a bit about you and your team (if there is more than just you involved) and your background. Don’t forget to mention the origins of your passion for this project, as well as any qualifications that you might have that will assist in the delivery of the project;
- Where you are located and the region to which the benefits of your project will extend or effect;
- What got you started with this product?
- What was your motivation?
- What is the project you want to fund?
- What is your vision (the problem you might want to solve) and why should people fund it?
- How much money do you need?
- How are you going to achieve your goal?
- What are the activities you are going to undertake to deliver your project?
- What are the milestones and dates for these so project supporters can see you achieving progress in the manner you have laid out;
- How will it be spent?
- What would you do if you raised more than the target? Your goal might be to build a prototype, but extra funds could go to a product launch
- How would you like potential supporters to spread the word for you?
- Remember, if successful, you get paid at the end of the funding period;
- Over what period will the funded project run? (i.e. once you get the money and the project starts, over what period will the actual project run?);
- Build familiarity and trust by putting into your Project Outline as many links to other articles about you, your team, and your project;
- When you submit your project to us to upload, we may do a tiny bit of typesetting, but not a whole re-write and certainly don’t rely on us. Please check your spelling and layout. You could also send it to professionals in this area like at freelancer.com;
- If you are a registered charity you need to state this and its consequences for a Project Supporter.
You can also include links, pictures and all sorts of features here.
- Campaign Headline – This is a headline as to what your campaign is about. A catchy, short sentence or two, grabbing attention of those looking at the site
- Featured Image For Your Project Badge – This is the picture that will appear on our feature page or as the main picture for your campaign. Choose one that is clear, enticing, and ill stand out on our site
- Featured Video URL – Having a video in your campaign more than doubles your chances of reaching your funding target. They say a picture paints a thousand words, and a video is a thousand pictures, so that’s a million words – it’s a must! All you need is a simple 1 – 3 minute video, even one shot on your smartphone, and uploaded to YouTube (click here for tips on how to upload your video to YouTube). Once you have uploaded your video to YouTube, simply cut and paste your video’s URL into the Featured Video URL Remember, the video doesn’t need to be perfect but it must be a true and correct representation of your Project – have fun with it and remember to tell your story. Engage the viewer in the first 40 seconds, and you’ll get the message across
Step 2 – Backer Rewards
The next section on this page deals with backer rewards – the inducements or enticements that get your supporters to pledge. You simply add in your rewards one at a time
- Collect shipping information on checkout – check this box if this reward needs to be delivered to the backer (obviously you will then need the backer’s delivery address, so if you check this box, it will prompt the backer to give their delivery address for this reward). Leave this box unchecked if you this reward does not need to be physically delivered
- No rewards, donations only – check this box if you have no rewards and you wish for your backers to pledge as a donation rather than offering them something in return. This can be useful if your campaign is of a charitable nature, and people will pledge because they wish to see a positive outcome rather than pledging in expectation of receiving a reward.
- Amount ($) – this is the dollar amount you wish for the backer to pledge to receive this reward. Our research reveals the most successful projects have rewards for $10, $25, $50 ($50 being the most commonly pledged amount), $100, $250, and $500 or higher. Reward values for larger amounts, usually called Stretch Rewards, can be useful in engaging corporate sponsors. Make sure there is a difference in price between one reward and another – having more than one reward at any given price is not recommended.
- Limit – you can limit the amount of each reward you have on offer. If your reward is an email of thanks (for example) then this would be unlimited, so you would simply leave this field blank. If you were offering tickets to a launch party as a reward, you may only have (say) 20 to give away, so you would put “20” in this field
- Reward – This is where you put the description or outline of the reward you offer – e.g. “Pledge $50 and receive a personalized widget signed by well renown widget connoisseur Henri Widget” or “Pledge $100 and receive all of the rewards from the previous reward tiers plus a gold charm bracelet”
And some general help with rewards…
- If you need more ideas for rewards, go to our Rewards page, and we’ll give you some good suggestions, as well as a list of ideas of rewards that our research reveals have worked well in the past;
- You should nominate a date by which you can realistically deliver your rewards. This is very important.
- x Remove – press this if you are not happy with the reward you have created and it will be deleted
- + Add Reward – once you have filled in all of the details about your initial reward you can click on this and you will see a new group of fields pop up, and you can fill these in to add additional rewards. You can add as many reward tiers as you wish, and you can have more than one reward for any dollar value (i.e. you can have more than one $50 reward, or for any dollar value)
Step 3 – Your Information
- PayPal Email – As part of our probity checks, you will need a verified PayPal account to post a campaign on iPledg. Once you have your PayPal account set up and verified, put your PayPal email address in this field
- PayPal Name – Put your PayPal name in this field. Your PayPal email and name must match that of your verified account, otherwise your project will not be accepted
- Contact Email – Here you put in the email address at which we can contact you
- Phone Number – Your best contact number should we need to contact you urgently
- Name / Organisation – Your name or organisation
- Location – Where are you located (Suburb or City, and State – or country if outside Australia)
- Accept Terms and Conditions – You will need to read these and tick the check box if you agree to accept the termns and conditions for using the site
Step 4 – Submit
Once you have it looking perfect, all you need to do now is click the Submit Campaign button at the bottom of the page
And don’t forget……………
- You will need to open and verify a PayPal account before your campaign is activated.
- You cannot change the content of the Project after you go live. If you need to make changes, please email us and we will make them for you
- If you have any further questions, try our FAQ’s page;
- Feel free to email us with your queries, concerns, hassles, complaints, or songs of praise at any time.